Project Upland is a lifestyle platform created to deliver high-quality metrics to upland hunting and gun dog companies. From award-winning films to award-winning writers, the Project Upland series has become a go-to source for upland content and inspiration. A quick tour through the Instagram hashtag #ProjectUpland will testify to the viral nature of this movement. In 2017, Project Upland expanded its operation to include two new series, Gun Dog Confidential and Basic Uplander.
Project Upland offers your brand the ability to create high-quality creative content, as well as the platform to deliver it to a highly-engaged audience. From successful films to our upcoming podcast series, Project Upland is at the forefront of upland bird hunting in North America.
Over 800,000 videos views in the past 6 months. 40,000 plus hits on the website per month. 21% Female following. Overall following 53% between the ages of 25 and 44 years old. 10.1 million impressions with a reach of 6.1 million. 246.9 people engaged with 254k clicks.
To create a lifestyle brand that appeals to all ages and demographics while engaging in proactive hunter recruitment and retention. Provide high-quality FREE multi-media entertainment in the form of film, web, and print.
Project Upland was created to give upland brands a creative and affordable solution to modern marketing styles. We give access to an audience that we’ve built over the years to enable immediate lifestyle brand integration.
Client: A Northwoods Collective Series
Date: August 28, 2017